What term is used for repeated sessions of service to encourage client loyalty?

The term referred to in the question is typically known as a return visit strategy. This concept is aimed at encouraging clients to return for more services by creating a systematic approach to maintain their patronage and loyalty. A return visit strategy often involves various methods to engage clients, such as follow-up communications, reminders for appointments, special discounts for returning clients, or personalized service experiences that enhance the relationship between the client and the service provider.

While other terms might resonate with similar ideas of client engagement and loyalty, they focus on different aspects of the client experience. For example, a loyalty program often entails a structured rewards system, which is more formalized. Client follow-up emphasizes after-service communication rather than a strategic plan for encouraging return visits. Lastly, a service package usually bundles multiple services together and is more about pricing than about cultivating ongoing client relationships.

Overall, a return visit strategy is specifically designed for fostering repeat business, making it the most appropriate term for this context.