Which type of buyer is characterized as open-minded and willing to try new products?

The correct choice highlights a type of buyer who is open-minded and willing to explore new products. A "Ready" buyer typically exhibits a willingness to embrace innovation and often seeks out new experiences and products. This characteristic makes them more likely to try new offerings, which can be beneficial in the cosmetology industry, where trends and product formulations frequently evolve.

On the other hand, a buyer who is indecisive may struggle with making decisions and might be hesitant to try something unfamiliar. A conservative buyer tends to prefer tried-and-true products, showing reluctance to deviate from their established preferences. Meanwhile, a risk-averse buyer is likely to avoid trying new products due to fear of negative outcomes or dissatisfaction. In contrast, the ready buyer's openness positions them favorably for experimentation with new products.